The Cheapest Way To Market Your Business According to Richard Branson

A necessary/startup cost for entrepreneurs and businesses and an extensive and distraught campaign for marketers may not at all times be expensive. A very simple yet fascinatingly true that is helpful especially to startups, such as Clientele and Partners.

Just recently I have read from an article by Richard Branson on 'How to market your business, cheaply' which comes in simplified four sentences, which are:

Know WHY you do what you do;
     Put yourself on the front line;
          Use social media; and
               Enjoy what you do, openly.

This is to support that the best person to market the business is the owner/entrepreneur themselves apart from he/she is in the best position to know the business and has a great involvement and interest but often he/she understand his/her market better than anyone in the business. Thus, should there be someone tasked to do the marketing for the business he/she must not only place himself/herself to the position of the business owner/entrepreneur but so too knowing the customers by living a day in their lives.