To Get In Touch & Not To Intrude

The variety of diverse audience in today's mainstreet wants no more, as much as those marketers, of a tedious and the usual marketing campaigns to position a brand or generate leads. They are indifferent to these impersonal and aggressive approaches despite how convincing and persistent it is in today's digital world. Although some businesses have outsourced some of their expensive marketing tasks to either outsourcing companies or third party service provider to a more cost-efficient campaigns but most of these outsourcing companies and service providers are still doing the same practices, techniques or strategies and some are even doing it wrong and much worst at the expense of the brand. These approaches in marketing or brand positioning have run out of juices and wither.

In starting Clientele and Partners, we were in the belief that we were the best people to market the company and its services. Thus, from market analysis, research, segmentation way up to strategic marketing campaigns, from SEO to Email marketing. Needless to say we tried and tested all there is to have a successful marketing. However, in the process and before concluding such campaign upon continuous research somewhere in between, it was evident that the more we employ outdated marketing campaigns the more our targeted markets or rather potential leads wont listen, indifferent and ignore our marketing instead of learning the value propositions behind our brand.

Thus, we redefine our approach in away to be more sensitive, useful and appropriate to social media in matters of relevant contents and to Google and only promote occasionally our services to the right time to pitch, venue like directories and job market sites and other timely opportunities. If our market are businesses we should be useful in providing them tips and useful contents to grow their businesses without having a prior or desire of contractual relationship or hope to convert a lead to sales. Sometimes, its not how good our marketing is that we are able to make an impression but often how spontaneous we are in reaching such audience. It must be seen from our campaigns that its not about just marketing but innovation, it is how we make things better and more efficient through our commercialized services.

This is not to imply that such outdated marketing techniques or strategies are inoperative, like customer orientation marketing approach would be best to reach your audience since it is an approach that understands the needs of our targeted audience.

Also, positioning a brand and having a great value proposition to customers would be hard to pitch if the manner of which it is communicated were uncalled for or obviously just another marketing strategy or campaign. Thus, the Lovemark became more valuable than any previous brand positioning approaches since brands are losing its juices and that in the diffusion of innovation more and more people are inclined to products and services that practically understands their needs and which they have an emotional bond.

It may be uncertain how a market would respond from this, since generally we have a variety of diverse audience that we seek to build a rapport and relationship. Either way it is not a machination in a form that often deceives a market but a marketing that is useful. Hence, from thereon, a targeted market may see the value, credibility and trust to a truthful and genuine brand.