The Cheapest Way To Market Your Business According to Richard Branson

A necessary/startup cost for entrepreneurs and businesses and an extensive and distraught campaign for marketers may not at all times be expensive. A very simple yet fascinatingly true that is helpful especially to startups, such as Clientele and Partners.

Just recently I have read from an article by Richard Branson on 'How to market your business, cheaply' which comes in simplified four sentences, which are:

Know WHY you do what you do;
     Put yourself on the front line;
          Use social media; and
               Enjoy what you do, openly.

This is to support that the best person to market the business is the owner/entrepreneur themselves apart from he/she is in the best position to know the business and has a great involvement and interest but often he/she understand his/her market better than anyone in the business. Thus, should there be someone tasked to do the marketing for the business he/she must not only place himself/herself to the position of the business owner/entrepreneur but so too knowing the customers by living a day in their lives.

To Get In Touch & Not To Intrude

The variety of diverse audience in today's mainstreet wants no more, as much as those marketers, of a tedious and the usual marketing campaigns to position a brand or generate leads. They are indifferent to these impersonal and aggressive approaches despite how convincing and persistent it is in today's digital world. Although some businesses have outsourced some of their expensive marketing tasks to either outsourcing companies or third party service provider to a more cost-efficient campaigns but most of these outsourcing companies and service providers are still doing the same practices, techniques or strategies and some are even doing it wrong and much worst at the expense of the brand. These approaches in marketing or brand positioning have run out of juices and wither.

In starting Clientele and Partners, we were in the belief that we were the best people to market the company and its services. Thus, from market analysis, research, segmentation way up to strategic marketing campaigns, from SEO to Email marketing. Needless to say we tried and tested all there is to have a successful marketing. However, in the process and before concluding such campaign upon continuous research somewhere in between, it was evident that the more we employ outdated marketing campaigns the more our targeted markets or rather potential leads wont listen, indifferent and ignore our marketing instead of learning the value propositions behind our brand.

Thus, we redefine our approach in away to be more sensitive, useful and appropriate to social media in matters of relevant contents and to Google and only promote occasionally our services to the right time to pitch, venue like directories and job market sites and other timely opportunities. If our market are businesses we should be useful in providing them tips and useful contents to grow their businesses without having a prior or desire of contractual relationship or hope to convert a lead to sales. Sometimes, its not how good our marketing is that we are able to make an impression but often how spontaneous we are in reaching such audience. It must be seen from our campaigns that its not about just marketing but innovation, it is how we make things better and more efficient through our commercialized services.

This is not to imply that such outdated marketing techniques or strategies are inoperative, like customer orientation marketing approach would be best to reach your audience since it is an approach that understands the needs of our targeted audience.

Also, positioning a brand and having a great value proposition to customers would be hard to pitch if the manner of which it is communicated were uncalled for or obviously just another marketing strategy or campaign. Thus, the Lovemark became more valuable than any previous brand positioning approaches since brands are losing its juices and that in the diffusion of innovation more and more people are inclined to products and services that practically understands their needs and which they have an emotional bond.

It may be uncertain how a market would respond from this, since generally we have a variety of diverse audience that we seek to build a rapport and relationship. Either way it is not a machination in a form that often deceives a market but a marketing that is useful. Hence, from thereon, a targeted market may see the value, credibility and trust to a truthful and genuine brand.

Internet Marketing and Things To Ponder

It is evident and growing in great proportion the demand for internet marketing from almost every sector of today’s economy and from all businesses desiring to broaden further their venture and reach new heights.
The best strategy and a popular form of internet marketing is through Search Engine Optimization followed by Content Marketing and Social Media Marketing.

As fast and growing the demand for professional services related to internet marketing particularly in SEO, SEM and SMM, a lot and increasing demands emerges that the available real-optimal skills are not enough to supply. Why?

It is because a lot of flawed services w/ angel dusted portfolios and a beauty whitewash deliverable are often rush into by businesses, struggling to compete for their market share or take their businesses in a global scale. Provided also, the nature of SEO is taken so lightly a task by many emphasizing merely in driving traffic and ranking the page. Majority of these services also tend to employ common orientations and strategies and tools having a less substance w/ low probability of return of investment. What’s worst than that is the use of black hat and other fraud schemes to drive traffic and rank a site that will instantly kills an investment.
These practices have wasted a lot of money if not destroyed many businesses in more ways than one. Moreover, subsets of tasks in performing an SEO now become a different field of expertise where they are in fact inherent in Search Engine Optimization, SEM and SMM.

It should be a caveat to those professionals possessing an incomplete skills in SEO, SEM or SMM to be acquainted of the following:

MARKETING

Marketing, an indispensable instrument to SEO that is the main concern why businesses hires an SEO services to which a service provider shouldn’t forget and must remember at all times.
In itself is an art or science of communicating the value of product/services and its proposition to a market in order to sell it.

In SEO, SEM or SMM the supposed specialist must know this otherwise there is no point to do the task to begin with.

It must be considered under the purview of business and as a form of marketing strategy that SEO, SEM or SMM is a process of increasing web presence, branding, positioning that enables prospective targeted customers/consumers to find what they need which in turn let them find the business and generate leads and increase sales growth to businesses through useful contents (Panda 4.0 update) and other legitimate strategies and methodologies. Which in this sense serves the perspective of all search engines, especially Google, their important role to all businesses value network.

TECHNICAL EXPERTISE

An internet marketing service must possess the technical skills, knowledge and experience when it comes to structuring, organizing and executing strategic SEO, SEM or SMM plan from the initial analysis, keyword, competitive research and analysis all up to the delivery of value and to the business’ marketing activation for online marketing. It is also required that one must know web development for a result-driven on-page SEO.
In addition, having the technical expertise in internet marketing results in the probable employment of methodologies that delivers broad product orientation w/ extensive reach and an effective experienced-pitch enough to break the grain of salt, user reflex and fence sitting barriers.

DYNAMIC AND CONTINUOUS DEVELOPMENT

The internet marketing moves with the moving fast-paced internet having diverse requirements, approaches and adept to new ideas that serves businesses and its markets in diffusion of innovations. Having to develop constantly an internet marketing skills helps one’s plan up-to-date to trends that will ultimately aid his/her strategy.More so to the business ought to benefit from it.

WELL-ROUNDED TO VARIOUS & DIVERSE SUBJECT

An effective SEO, SEM and SMM provider must be a jack of all trades, well versed to top and trending news, current events and stories and is well acquainted to different fields of studies or subjects and must keen in internet culture. For internet marketing is not only technical but is also diverse and the diversity surrounding it are demographics that creates a more personal and practical approach to a segment of a targeted audience much to retain a market. Also, search engines loves informative and useful contents especially great ideas for it serves their end-user experience objectives.

EXPRESSIVE COMMUNICATION

As important to all marketing, having an expressive internet marketing campaign is always a competitive edge or advantage to all businesses regardless of industry. Although, in internet marketing it is hardly to make a real-time approach for a direct response sale but having succinctly express profit drivers, brand and value proposition the chances then are as great as expected.

In order to have an expressive communication in internet marketing an SEO, SEM or SMM services or professionals must understand the business, its targeted market and most of all human behavior, internet culture and cultural context in so far as the internet marketing is concern. So too of the manner of which search engine thinks and customer/consumer responses and reflexes for wants and needs.

This is also in harmony to the idea that the best person to do the SEO is the businesses themselves for they are in the perfect position.

GOAL ORIENTED

Nothing would convince a client more than the promise of optimal results for it is the big picture that which serves best all in the end of the day. To be assertive in the time frame implies an impression of experience and efficiency. Its not that it is a benchmark of a deliverable but a degree of which businesses determines a forecast to be real, surreal or not at all.

In internet marketing to arrive at an expressive communication an interpretation of relationship marketing, branding and profit drivers must be made as a whole to get the attention of the audience.

As much as aspiring SEO, SEM, SMM professionals sought to meet these few backtracks, out of more marketing essentials and strategies, in their careers this equally provides businesses what to look for and afford themselves a reliable, cost-effective, result-oriented and fuel-efficient services.